Lorem Ipsum Dolor…

“Write the copy first.” A lot of people think I’m nuts when I tell them that.

Many seem more concerned about how their site will look than what it says. As if the site is some sort of exquisitely wrapped Christmas gift; the outside meant to make the boring socks inside seem ‘special’. Which is why so many design books have that weird ‘Lorem ipsum dolor’ filler. That right there says something about priorities.

We tend to think of sites as architecture. “I’m going to build a site.” After all, who buys the furniture and then builds the house? But a site is not like a house. A site is like one of those Fabergé eggs; the case is mighty impressive, but the contents are priceless. Get all the best ingredients and then create the beautiful carry case.