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Can’t Afford To Throw One Away?

Can’t Afford To Throw One Away?

Spend at least half of your budget on content. Probably more. I know I’m saying the same things over and over, but once you have really crisp, concise sentences organised into logical, non-redundant stories? You’re more than half way there.

Don’t believe me? Look at a newspaper. They are the masters of organising a ton of disparate content, with the most limited design tools, into a very readable product that is very pleasant to look at.

That’s called good editing; the secret weapon that makes it possible for a site with a 98lb. budget kick sand in the face of the Charles Atlas competitors.

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