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Learn What Google Values
Learn What Google Values
If you follow Google’s corporate statements, recognize that their search engine has certain values which are not about ‘keywords’. Their engine is optimized for the things they believe deep down in their heart to be important. In other words: They have a philosophy of what content should matter and they are constantly tweaking to socially engineer the web to match this philosophy. If you don’t take their philosophy of ‘good and evil’ on the web, you cannot hope to rank high unless your product is completely unique… and your product isn’t completely unique, so good luck with that.
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