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Questions I tend to get from first time callers. Some answers may seem tongue-in-cheek. They’re not.

What Is Your Background?

I began my career as a software engineer more than twenty five years ago. I wrote mission-critical applications in accounting, inventory control and payroll for Fortune 500 companies. I quickly started seeing the importance of writing good documentation and I came to the conclusion that the best program is one that doesn’t need documentation! I got hooked on how best to make programs that people enjoy using and that don’t need a lot of ‘explaining’. And that led me into […]

Should I Build My Site With WordPress?

WordPress® is the largest web site platform on the planet. It is used for sites of every size, from one page to very large commercial entities. The basic package is free, it’s easy to install and works well. So why not use it for everything? The answer: it’s not always the right tool. But it’s not right for every site. Part of my job is helping select the proper site for you that provides the best value for money. In […]

How Much Does It Cost?

How much do you have? 😀 Actually, my reply to this question is usually ‘How much do you want to spend?’ Within reason, any decent designer can fit a site to a given budget. As you pare down the price, you have to omit features and dial back expectations, but often that isn’t a bad thing. Unfortunately, often people have unrealistic expectations. In short, in my not altogether unbiased opinion, I offer the best balance you will find between great […]

Why Shouldn’t I Just Get Some Site For $399?

It depends on what you want the site to do. Many of these ‘site builders’ allow one to make an extremely pretty looking site for next to nothing. They are extremely ‘cookie-cutter’–which is fine for many people. Most all of them seem best suited to a ‘business card site’ design. However here are some hard truths: They offer absolutely terrible search engine results (SEO). No matter what they may advertise, they cannot get your product or service noticed. It is […]

Choosing A Hosting Company?

I only provide hosting for special projects–and usually just for testing. I can help you make the right choice, but I have no ‘arrangement’ with any company. In general I am fairly agnostic about hosting. The truth is that if you have a small web site just about any of the well-known hosting companies will probably be more than adequate. However, for some reason, this choice seems to matter to a lot of first-timers. My guess is that you’re thinking […]

How Do I Boost My SEO Immediately?

I don’t have a clue. 😀 Actually, that’s not quite true. I know exactly how to do it. Unfortunately there really is no way to rapidly increase one’s search engine rankings without either spending a lot of money or engaging the help of a lot of people. Improving your search engine results is quite a bit like personal fitness: it takes patience and repeated effort. The good news is that, just like exercise, it doesn’t have to cost a fortune. […]

The Laundry List

The Laundry List is the first e-mail you’ll get from me after we talk and have decided to move forward. It is basically a summary of what we’ve agreed to do together and then a list of my policies: what I expect from you and what you can expect from me. Here is an example:

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It's simple. You need a web site that works. Branding people remember. Copy that gets results. So... let's go!

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