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Blog

Articles on the craft of good writing; for advertising, social media, documentation and lots more…

Write More Like You Talk

Try writing a bit more like the way you talk. For most people this actually takes some practice. Most of us have had it DRILLED into us since our youth to write in a much more formal way than we actually talk. We think that sounds more ‘professional’ and ‘credible’. But what that often leads to is a very formal delivery that is nowhere near as engaging as if we were having a regular conversation. One way many of us […]

Are you kidding me?

This is what I say when I dig in on the pages of ninety percent of the client sites I visit. Spelling mistakes. Punctuation errors. Basic problems with syntax that your fifth grade English teacher would have a conniption over. Look, I understand why these so often happen. For most of us, fixing these types of errors seem somehow ‘beneath us’–especially in the age of auto-correction and Texting and Twitter where it’s all good so long as the other person […]

Be Consistent

Consistent look. Consistent spelling. Consistent narrative voice. Consistent images. A consistent universe makes people feel like God knows what He’s doing and there’s a point to it all.

Write Good Content That Is Useful

Then worry about the SEO. Most of my clients find it almost irresistible to focus more on ‘keywords’ than content. There’s just nothing else to say about it. But that never stopped me before, so… If you have content that people need, you will rank well.

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It's simple. You need a web site that works. Branding people remember. Copy that gets results. So... let's go!

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